Press Release: Building a wall of stone from the ground up- literally.
For release 4:00AM Central Standard
07/09/2007
Building From the Ground Up- Literally
Works of art created with nature
Frisco, TX – 07/09/2007 – Faux Real today announced
A local Frisco company called Faux Real is taking decorative finishes to a higher level using natural mineral plasters imported from Italy and troweled onto walls in several layers to create a unique work of art.
Steve Olvera, otherwise known as "The Marbleman", has been using authentic Italian “Venetian” plaster to create decorative finishes on client’s walls for several years. "The material is comprised of marble, it hardens right away and after 21 days it chemically sets to its original state- marble stone. The look, feel, and smell of this plaster can't be matched with ordinary paint or faux."
One really special finish called "Stucco Valentino" comprises of 7 layers of plaster built up to create a beautiful weathered slab of stone. "It's a lot of work but after the wall is completed I look at it with the satisfaction in knowing that every wall we plaster has a piece of Italy on it. Why spend thousand of dollars to experience only a moment of Italy when you can have it in your home every day?" The Stucco Valentino is great for accent walls, ceilings, niches, furniture, and many other places you may want to make an impact. All plasters are natural and are mined from the Italian Alps and processed in Verona.
Faux Real offers decorative wall finishes ranging from $2 a sq. ft. up to $20 a sq. ft. Venetian plaster finishes start at $8 a sq. ft. Steve Olvera says, "It is really inexpensive when you break it all down in cost per layer and value. A faux finish is generally $2.50-$3.00 a sq. ft. for one rolled base coat and a one or two color glazes in one pass. So just imagine a faux finish being applied in several layers/passes on a wall. The price naturally will go up. Venetian plaster normally requires 4 passes on a wall, which would make the price quite reasonable. Why settle for paint when you can have the beauty of Italy in your home every day? Paint becomes blah over time, faux fades, but Italian Venetian plasters will last the test of time."
Most Italian Venetian plaster finishes require 3 layers covering the entire wall, then the burnishing (scraping the surface with a trowel) and in some cases wax will be applied for added durability and protection. All plasters are non-toxic, non-flammable, create a hypo-allergenic environment, resists dust mites, mold and mildew, and regulate indoor humidity. Very little to no sanding is involved in the process. That is a big bonus because so many faux Venetian plasters require sanding the whole surface to obtain the desired look. That creates a huge dust nightmare and can cause allergic reactions including respiratory irritation.
Gary, a client from Keller said, “I have never seen anything like it. I have had Venetian plaster in my home before, but this is truly unique.” Another couple in Plano had the Valentino finish in their home over the fireplace; they loved it so much they decided not to have any art work nailed to the wall like they had before. Why cover this beautiful work of art?
About Faux Real
Located in the growing town of Frisco, Faux Real services the DFW area and will travel the continental United States. Faux Real is certified to apply SAFRA Italian plaster and has a combined experience of five years applying Venetian plaster finishes.
#########
All product and company names herein may be trademarks of their respective owners.
Contact information (press members only):
Steve Olvera
Faux Real
972-971-FAUX
fauxmail@fauxrealpainting.com
